Created global art strategy and led the day-to-day development and execution for Vans art platforms and marketing. During that tenure I curated, produced and consulted across multi-platform campaigns supporting in artist selection, product marketing, animation, talks and workshops, murals, large scale installations, illustration, and experiential activations.

Detailed case studies for Jen Stark Collaboration, House Parties, Overall Art Consulting Strategy, High School Custom Culture, Vans Brand Campaign, US Open of Surf, Vans Checkerboard Day, .

As Creative Strategy Director I led an agency team across multi-platform campaigns spanning from visual identities to art direction, design and layout, UX, illustration, photo sourcing, and photography for both in-app banners, campaigns, and microsites for TikTok.

Detailed case study here.

We took Vans “Off The Wall & On The Air” to create Channel 66,  a modern hybrid of community radio and public access TV that broadcasted live 5 days a week, 8 hours a day throughout the pandemic from New York City, Chicago, Mexico City, and Los Angeles. Our agency created the visual language and brand identity for CH66 and stayed on the project for its entirety including full campaign rollout with promotional items, web design and development, ongoing digital and social graphics, out of home and more. as a Creative Lead and Agency Partner my role was to manage all internal and external teams, alongside developing ideas, strategies, initiatives, and concept presentations to address clients goals through creative experiences both online and offline.

Detailed Case Study here.

Partnering with Nike, the world’s largest and most innovative brand for athletes, is an opportunity of a lifetime for our team. As Creative Strategy Director and Agency Partner, I collaborated with external and internal creative partners to develop campaign narratives and collaborate cross-functionally, providing and presenting compelling cultural storytelling and design directly with the clients. From graphics, copywriting, and illustrations across all categories to specific art direction for history makers, and internal websites I am thrilled to be part of the Just Do It story.

Detailed Case Studies here: Nike NBA Finals 2023, NBA Finals 2022, Nike Graphics

As the lead for all client experiential initiatives at Creative Drinking Agency from start to finish, I developed & managed overall project plans, timelines, run of the show, budget development, management, and tracking of KPIs and oversaw and executed all event production, including client liaisoning and management.

Detailed Case Studies here: Vans Snow, Black Rainbows, Vans Grove Pop-Up,

Creative strategy and execution for the VF brands Vans and Dickies for capsule collection releases. As Creative Strategy Director, it was essential to create something culturally relevant, understand how each brand resonates in their subculture, and bring that strategy into the project. I worked directly with clients on ideation and execution, bringing on and managing art direction teams, production for photo and video, project toolkits, social assets, influencer kits, and in-store environmental.

Detailed Case Studies: Vans Parks Project, Vans Vault for Woman’s Day, Dickies SS23 Work Inspired Collection, Dickies New Wave, Vans Off the __ Footlocker,